BCBGENERATION is a brand for those with vision and confidence. Positioned between traditional and contemporary, BCBGeneration outfits style rebels that draw inspiration from street style in Paris and L.A. It’s young, modern, and made for the bold and spontaneous spirit.
Born in Paris and raised in L.A., BCBGENERATION was destined to draw inspiration from their colorful heritage and infuse it with the adventurous trendsetting spirit of the West coast. We create empowering dimensional collections that tell a story of love between Gen Girl and her Style. Her intimates are a reflection of her confidence and her passion for style.