During 1973 in Venice Beach, California, James Argyropoulos, the son of a Greek immigrant, launched his custom-made footwear designs for the “flower child” generation. In 1983, Cherokee expanded to selling apparel for women and kids. Responding to market shifts over the years, Cherokee focuses on value and has earned a reputation as a trusted American brand known for casual comfort at affordable prices for women, men, kids and baby.

Like apple pie, baseball, freshly cut grass and a summer day that never ends, it’s a tradition of comfort and quality that you can always count on. Whether your style is to wear something new or stay with the classics, Cherokee is for you. Cherokee is true to its heritage but has an eye on the future – striving to be timeless, a perfect fit and, most wonderful of all, a new standard in value. Cherokee is a faithful friend, day in and day out. Now that’s something to feel good about.


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