Cover Girl’s goal is to empower women to feel beautiful and tackle challenges through fashion-forward products. There is no common definition of women’s empowerment. In truth, the word “empowerment” doesn’t exist in most countries. In today’s culture we see many women in the fight for equality and a better world to live in. Cover Girl is a brand that encourages and supports every girl to stand up for what she believes in.

How does Cover Girl do this? The right image for EVERYONE. Clothing that allows every girl to feel confident. Accessories that give the edge they are looking for. Home goods that inspire to get up, get out and tackle the challenges ahead. Every woman wants to feel beautiful, so empower your style with Cover Girl.


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